CRM & Data Strategy
Expanded Slate CRM effectiveness through training, process improvement, and predictive enrollment analytics.
About
Strategy, leadership, and technology-driven results
Jillian Bolak is a strategic leader with nearly 10 years of experience in enrollment management, CRM operations, project management, cross-functional team leadership, and brand design. She holds an M.B.A. from Georgia Tech with concentrations in IT Management, Marketing, Operations, and Business Analytics.
In her current role as Associate Director of Admissions, she leads regional strategy responsible for ~70% of incoming freshman enrollment, manages staff development with zero turnover, and drives CRM process improvements through Slate. She also chairs a 40+ member nonprofit consortium, overseeing board operations, brand strategy, and organizational growth.
Project Management
Led territory modeling, acceptance packet redesigns, virtual programming, and website launches from planning through delivery.
Leadership & Development
Managed teams, directed nonprofit operations, and built statewide counselor engagement programs with measurable outcomes.
Partnerships & Affiliations
Portfolio
Regional Enrollment Forecasting & Territory Planning
Designed territory models, enrollment projections, and booking strategies using historical and predictive analytics to support strategic enrollment goals.
*Data has been modified to protect confidential institutional information.
- Predictive Analytics
- Territory Strategy
- Performance Reporting
Honors College Admissions & Strategy
Led John E. Sallstrom Honors College enrollment in partnership with GCSU Honors Dean. Forecasted enrollment trends, created annual Honors application form, managed recruitment data, and designed targeted virtual events.
*Data has been modified to protect confidential institutional information.
- Enrollment Strategy
- Yield Events
- Trend Forecasting
- Admissions Leadership
GARN Rebrand, Website & Collateral
Led a full rebrand for the Greater Atlanta Regional Network, including designing the logo, building and launching thegarn.org, creating a branded PowerPoint template, and ordering promotional materials including tote bags and a tablecloth for events.
Logo Design
Website
PowerPoint Template
- Brand Identity
- Web Design
- Collateral Production
- Nonprofit Leadership
Email Campaign Design & CRM Communications
Designed and deployed targeted email campaigns through Slate CRM to drive student engagement across the enrollment funnel.
- Slate CRM
- Email Marketing
- Visual Design
- Enrollment Communications
Virtual Recruitment Program Management
Directed large-scale virtual recruitment programming including information sessions, preview events, panels, webinars, and mock admissions programs, with initiatives attracting 2,090 registrants and 1,257 total attendees.
- Event Operations
- Stakeholder Coordination
- Audience Growth
Graphic Design & Animated Media
Created animated GIFs, promotional graphics, and photo collages for recruitment campaigns, social media, and event marketing.
- Graphic Design
- Animation
- Visual Storytelling
- Campaign Creative
Education
M.B.A. - Georgia Institute of Technology
- Immersive Track: Managing Technology Products.
- Concentrations: IT Management, Marketing, Operations, Business Analytics, and Innovation.
B.B.A. in Marketing - Georgia College & State University
- Minor in Economics.
Experience
Chair - Greater Atlanta Regional Network, Inc.
- Lead strategic direction and regional engagement for a national nonprofit consortium of 40+ admissions professionals.
- Oversee executive board operations, committee alignment, and annual planning initiatives.
- Manage organizational budget (~$10K annual dues) in partnership with the Treasurer.
- Direct branding and digital strategy, including redesign and launch of thegarn.org.
- Leadership continuity: Social Committee Vice Chair, Interim Chair, and Technology Chair.
Georgia College & State University
Associate Director of Admissions
- Lead regional admissions strategy responsible for recruiting ~70% of incoming freshmen.
- Manage and develop regional staff with zero admissions counselor turnover.
- Design territory models, enrollment projections, and booking strategies using historical and predictive analytics.
- Produce internal performance and frequency reports to support enrollment growth.
- Oversee Counselor Advisory Board strategy and statewide professional development.
- Direct large-scale virtual recruitment programming (info sessions, webinars, panels, mock admissions).
- Lead Honors College recruitment strategy; successfully enrolled full Honors classes.
- Expand CRM effectiveness through Slate training and process improvement.
Senior Regional (Atlanta) Admissions Counselor
- Managed metro Atlanta recruitment territory; exceeded enrollment and application goals annually.
- Increased diverse prospect pool by 316%, applications by 16%, and deposits by 10%.
- Led project management for full acceptance packet redesign, aligning messaging, branding, and student experience.
- Supported name-buy campaigns, managing calendars and messaging for 30+ recruitment communications.
Admissions Counselor
- Managed recruitment territories and consistently exceeded enrollment targets.
- Conducted holistic application review and admissions decision-making using Banner SIS.
- Presented campus information sessions and supported Bridge Scholars Program recruitment.
Committee & Volunteer Leadership
- Georgia Education Articulation Committee (GEAC) (2025-Present)
- NACAC College Fair Planning Committee (2024-2026)
- SACAC Voices in Action Committee (2025-2026)
- GACRAO Programming and Professional Development Committee (2024)
- Forsyth County Coordinator (2020-2026)
- GCSU Honors Liaison, Honors Committee, & President's Scholarship Review (2018-2026)
- Georgia Tech Student Alumni Association (2019-Present)
- Omicron Delta Kappa National Professional Leadership Circle Initiate (2015)
Professional Development
- GCSU LEAD (Nominated Professional Development Program) (2025)
- NACAC Annual Conference (2023)
- SACAC Annual Conference (2018, 2019, 2023, 2024, 2025, 2026)
- Hobsons Intersect Summer Institute Conference (2019)
- Active GACRAO, SACAC, and NACAC membership (2016-Present)
Awards & Recognition
- SACAC Conference Presenter (2025, 2026)
- SACAC Drive-In Presenter (2018, 2026)
- North Forsyth Community Partner of the Month (November 2025)
- GACRAO Conference Presenter (2022, 2023)
- Best Presenter Award, Georgia Tech Sustainability Research Summit (2019)
- Hobsons Intersect Summer Institute Conference Presenter (2019)
- Outstanding Customer Service (2018)
FL
Freelance - Digital Strategy & Content
- Built multi-platform digital brand to 77K+ followers with diversified monetization strategies.
- Achieved official Partnership status on Twitch, Discord, and YouTube.
- Contracted by Amazon for content creator branded campaigns and promotional initiatives.
- Secured and managed national brand partnerships including AT&T, DoorDash, and H&R Block.
- Oversee full content lifecycle: creative direction, production, analytics, and sponsorship fulfillment.
- Launched direct-to-consumer merchandise store generating +5K in gross sales.
- Planned and executed charity livestream raising $2.7K for Boys & Girls Clubs of America.
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Contact
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Atlanta, GA